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Programmatic advertising

Programmatic advertising is a digital marketing technique that uses technology and algorithms to automate the process of buying and selling advertising space online.

This method allows advertisers to reach specific audiences more efficiently and effectively by relying on data and analytics to profile users and display relevant ads. In addition, it allows you to optimize advertising investment, since you can adjust the budget and strategies in real time.

Programmatic advertising is carried out through specialized platforms that connect advertisers with publishers, such as Google AdWords and Facebook Ads. It can also be used to display ads in real time on websites and mobile apps through the purchase of ad impressions.

In summary, programmatic advertising is a key tool in the digital marketing strategy of companies, since it allows reaching the right audience at the right time, more efficiently and effectively.

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