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In general, advertising is expected to continue to evolve in the digital environment, with an increasing focus on personalization and interaction with consumers. Some trends that have been developing in…

Multipurpose design is a design technique that seeks to create solutions that can be applied in different contexts and situations, so that they are versatile and adaptable to different needs…

Digital branding is the process of creating and managing an online brand, that is, the visual identity and reputation of a company in the digital world. Digital branding management is…

Digital transformation is the process of integrating digital technologies into all aspects of an organization, including the way it operates, interacts with customers, and develops products and services. Digital transformation…

Programmatic advertising is a digital marketing technique that uses technology and algorithms to automate the process of buying and selling advertising space online. This method allows advertisers to reach specific…

Artificial intelligence (AI) has revolutionized advertising in recent years, allowing advertisers to improve the efficiency of their campaigns and reach more precise and targeted audiences. AI is used to analyze…